Lead Wave is your ultimate Sales Training Solution.

Our Core Beliefs

1. A company’s greatest asset is its people. We believe that the way you do business can be as disruptive as what you are selling.

2. We walk the talk – We don’t simply teach sales techniques. Our approach to sales is a major shift in thinking. “If we apply the truths of our program to our personal relationships, life improves”, ASLAN®

3. Following through on our commitment to you is our #1 priority.

Our consultants provide superior training with a straightforward step-by-step roadmap to success. We also provide follow up coaching to sales leadership because we believe the difference between a good sales organization and a great organization is the quality of your front line sales leaders. We have a direct, no-nonsense approach to sales training and leadership development. Each training workshop, virtual or in-person, is carefully designed to create high performing leaders and sales teams.

Our Approach

1. Our team of seasoned consultants offers a personal interactive coaching experience. Your sales representatives get more one on one attention and specialized guidance.

2. We NEVER use or teach generic sales methods. Our training content and material are original and unique so you’ll get significantly better results, faster. We don’t tailor our solution to fit your needs…we personalize every workshop to exceed your expectations.

3. Our techniques are adaptable, sustainable, and most importantly usable so that your teams can thrive in an ever-changing environment.

A Note From Our Founder

 For as long as I can remember, I’ve been extremely passionate about sales, sales leadership, and personal development. From field representative to CEO to College Professor, I’ve never stopped learning, training, and coaching others.   While most of my time of late has been developing and launching Lead Wave, I plan on continuing to wear multiples hats including Senior Consultant, Executive Trainer, and Senior Strategist for ASLAN Training & Development.  

Every day, my team and I transform struggling sales managers into seasoned sales masters. Nothing makes me happier than seeing the long-lasting change Lead Wave creates in the lives of sales people across the globe.

 John Ferguson